Search Engine Optimisation

What is SEO

The search rate for the word  SEO is tremendously increasing these days in every   search engines. We can define  SEO simply as Search Engine Optimisation. It is one of the internet marketing technologiies. Today SEO is done to different websites by the SEO professionals. The main advantage of SEO is that it increases the visiblity,scope acceptance of the site in the internet world. 

About SEO

                         As you all know there are different search engines lively today. Out of these more than 80% of the traffic is carried by Google, 9% by Yahoo, 2% by Bing and all other search engines carries remaining web traffic. A website earn  its traffic mainly from search engines.Search engine is the best way to get traffic to our site for free. A website which is not seo friendly has no chances to get placed in the first pages of search engine results. Acoording to different algorithms search engine gives rankings to websites. First search engine crawls our website and see what is there in our website.  Crawling is done by a piece of software called spider or crawler. After crawling next step is indexing the contents.Our website should contain fresh content and it should be descriptive. When people search  any keyword through these search engines, they list out most relevant websites one by one. Here is the important od seo. Search Engine Optimisation helps search engines find and rank your site higher than other similar sites.

Search Engine Optimisation

                          In order to be listed in search engine the important content of our site should be in HTML format. There are different rules and regulations given by search engines in doing seo. Usually there are 2 types of seo techniques: on page and off page optimisation. To make the site seo friendly we are doing on page optimisation technique. In this we are editing the html content of the website. Key word research is most important in on page optimisation.Google Adwors provide free facility for keyword research. Then we add relvant titlie to the webpages. A meaninful description is added using the keywords in the title. Robots text, canonicalisation,anchor text,alt text all comes under on page optimisation technique.

                         Off page optimisation includes different ways of building backlinks to our site. These links are the fuel of seo. Off page techniques are done to increase the traffic to the site. These all are the major off page optimisation techniques.

1. Social Bookmarking
2. Directory Submission
3. Slide Share
4. Blog Commenting
5. Forum Posting
6. Press Release
7. Yellow Pages
8. Classifieds
9. Article Submission
10. Blog Writing

Future of SEO

                         Future of SEO is very bright. Search engine changes its algorithm regularly in order to avoid the spammers. Therefore every seo should be updated. In case of Google the latest major change that Google has rolled out is the Penguin updates. SEO should do their job according the new updates of search engines. SEO are building the audience and for this reason it chances never ends.

SOCIAL BOOKMARKING

                 In Search Engine Optimisation the role of social bookmarking  is very important. SEO off page optimisation is all about bulilding backlinks to the site. Social bookmarking provides backlinks to the site which is very helpful in increasing the page ranking of any site.There are lacs and lacs of such do follow bookmarking sites. While doing social bookmarking we should note that such bookmarking sites are do follow sites. If it is not then our work doesn't make any effect.                                                                                     

                       There is no need to explain all the benefits of social bookmarking as every SEO knew it. Here are the lists of social bookmarking sites which guarantees backlinks to your site. Many SEO professional works on these do follow sites and they are getting instatnt result for that. A huge list of do follow social bookmarking sitee are given. Add URL on these sites and make use of it friends.

Internet Marketing Technologies

 Internet Marketing Technologies

                                                      SEO techniques can be classified into two broad categories- white hat and black hat SEO. Techniques that search engines recommended as a part of good design and approve permanently can be regarded as white hat SEO and one which do not approve search engines permanently can be termed as black hat SEO.Search Engine Optimisation is the technique used to increase the scope and visibility of the websites. The optimisation techniques includes on page and off page optimisation.

ON PAGE Optimisation                                       

                                           Keyword research is the most important step in the on page optimisation.On doing this we have to think from the users point of view and not from the search engine corner.SEO considers how search engines work and what people search for or keywords used by them and also which search engine are preffered by the targeted people. The other important steps in on page optimisation are : 1.     Title: Use unique and relevant title. it should be 64 -68 characters in length and should includes most important keywords2.     Description: write for users and not for search engines. length should not exceed  155 characters.It should be a meaningful sentence that includes  keywords used in the title3.     Meta Keywords: keywords that want this page to be found on search engines

OFF PAGE Optimisation

                                         The purpose of off page optimisation is to increase the page rank of the site and also increase  the traffic to the site. If the off page work is good search engine can easily index our site.

There are different off page techniques that can be used for the above purpose which are listed here:

1.     Socialbookmarking

2.    Directorysubmission

3.     Slidesharing

4.     Blogcommenting

5.     Forumposting

6.     Pressrelease

7.     Classifieds 

8.     Articlesubmission

9.     Blogwriting

10.Yellowpages